Our Process
The project began with a deep dive into the business layout, products, users, and the challenges and opportunities that required attention. The main goal was to support business objectives and craft the best possible end-user experience.
The Define & Research phase established a solid foundation that served as a guide for the following stages.The initial work defined a set of aligned goals, validated ideas, and ensured that every design decision was grounded and beneficial to the overall scope.
Close collaboration is essential throughout all design and product development processes.At Cliff Design, modern digital products are never static — they are organic systems, constantly evolving, updating, and improving.
A design system ensures visual and functional consistency across all products. With a well-structured style guide and standardized components, the design process is streamlined through all updates and boosts efficiency. Every element is connected and reusable — enabling faster development, clearer communication, and a cohesive user experience at every touchpoint.
Victron Energy’s products power a vast range of environments, solutions, and scenarios — a level of flexibility that is both impressive and complex.The core challenge? Translating this versatility into a modular, scalable interface that remains intuitive and user-friendly.
Cliff design has yet again proven to be experts in making a simple and scalable, yet awesome looking, UI/UX design for a complex system. Matthijs Vader, Managing Director - Victron Energy
A Journey We’re Proud to Share
At the heart of every great product is a shared vision — and Cliff Design is grateful to be part of Victron’s. From the first conversations to the final design decisions, collaboration and trust have been key.
This project wasn’t just about delivering a solution, but about supporting a journey, celebrating the wins, and tackling the challenges together — as a team!