Stormrider
iWarm Intelligent Warming System
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Concept
Cliff Design and Sailracing joined to create an immersive, interactive 3D web experience that redefines how products are presented online—a digital journey showcasing a jacket with state-of-the-art warming functionality. Being fully interactive, the experience allows users to explore the jacket in a 3D environment, rotate and zoom in, and examine every detail to learn about its unique features in a hands-on way.
User Experience
The final solution empowers users to understand not just the jacket’s appearance but also the advanced technology within it. Clickable hotspots reveal detailed information about heating zones, warming temperatures, and fabric innovations, making it easy for users to appreciate the comfort and warmth the jacket provides.
We believe
Cliff Design strongly believes that a product showcase should be more than just static images—it should be engaging, informative, and expressive. This project embodies that philosophy by offering potential customers a digital touch-and-feel experience, bridging the gap between online browsing and in-person discovery.
To us at Sail Racing this is what we call Total Commitment. Thanks for beeing part of our core value.Christoffer Iveslätt, Head of E-Commerce
Takeaways
This project was truly creative, where Sail Racing and Cliff Design explored innovative, challenging, and uncharted paths together. Interactive 3D technology holds great potential as a powerful business solution, and this collaboration provided valuable insights, inspiration, and validation.
A big thank you to Sail Racing for the opportunity and the fantastic teamwork throughout the process!
