Maurten

In store Communication

A collaboration to seamlessly integrate brand values with industrial design, aiming to enhance Maurtens's in-store communication by emphasizing the product, especially in chaotic environments that demand clarity and strong presence.
Creative Boost ✦
Customer Journey Mapping ✦
Industrial Design ✦
Product Design ✦
Prototyping ✦

ABOUT

Maurten is a sports fuel brand dedicated to endurance athletes. They use hydrogel technology to create carbohydrate fuels that are easily tolerated by the body and made from natural ingredients.For more information, visit:

A Maurten official close-up black and white portrait of a man with a neutral expression. He has a Maurten fueling pouch in between his lips, filled with the fueling gel. The man's facial features are prominently lit, highlighting his skin texture and sharp gaze.
A digital collection of sketches and ideas generated in the early phase of the project. These black and white sketches show different kinds of interactions with the products.
A collection of sketches and inspiration images showing a step in the creative process of the project. We can see different iterations and ideas of how to execute the boxes or display Maurten products.
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A overhead view of a prototype used when discussing ideas with Maurten employees. It shows a white transparent tubular structure placed on a black cutting pad with a grid pattern.

Process

The project began with on-site research, featuring interviews with stores and resellers globally. This research resulted in a comprehensive document outlining store perceptions of the Maurten brand, spatial constraints, limitations, opportunities, and reseller engagement. The main challenge was to create a solution that was easy for stores to set up while positioning Maurten as a high-value brand.

A black and white overhead photograph showing work in progress mockups of the modules using black cardboard on a black cutting mat with a grid pattern.A detailed view of the recycled felt panels used to make the modular boxes. We can feel the lightness of the material through its alveolate yet sturdy thickness.A 3/4 view of the final installation in a specialized sport store showing 3 boxes displaying Maurten products in between sunglasses and gloves from other sport brands.

Result

A self-supporting box crafted entirely from recycled material (Soundfelt REC®). While fundamentally simple, its design and modularity offer Maurten a variety of communication options, from a basic display shelf to complex installations, screens, and large-scale setups.

concept

The boxes are shipped to stores in a flat-packed form. They are sturdy, lightweight, and designed for repeated use. Made from recycled materials, they allow Maurten to provide resellers with in-store solutions that minimize environmental impact, perfectly aligning with Maurten's sustainability protocols.

A close up of a dismantled modular box with each component laid flat on a white background.Maurten fueling products displayed within a small, medium and large set up thanks to a modular system.Front 3D rendered view of the Maurten installation. A light cube with the Maurtent logo on it contrasts with the quite dark and minimalistic mood of the image.A 3D rendered image showing various ways to display Maurten products focusing on fueling gels, information QR code or water bottles.
A 3D rendering of an example of display installation showing official photograph of athletes, fueling products, speakers and brand communication.
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