Energy Save approached Cliff Design with a clear request to design their next generation of indoor heating pumps. The goal was to enhance the design language while balancing different contexts and target groups, ranging from end-users to installers. Part of the scope was also to identify a design language that could be applied to other product line-ups.
Energy Save specializes in developing heat pump-based systems and concepts, offering cost-efficient and high-quality energy products with a reduced environmental impact. The product range extends from 6 kW domestic heat pumps to 1.4 MW systems for commercial buildings.
Photo courtesy of Magnus Lundin.
The collaboration focused on understanding the needs of homeowners and installers. The team prioritised technical sophistication for installers with features that simplify installation, operation, and maintenance. Scandinavian design principles guided us, emphasising precision, confidence, and a modern aesthetic that endures over time.
Minimalistic clean surfaces and precise technical details create sophisticated elegance. The design blends seamlessly into the home while meeting the high technical standards installers require. Concealed components enhance aesthetics and simplify installation. Overall, the design offers long-term value, providing a visually pleasing, easy-to-use, and reliable product for end customers and installers. It’s an investment that elevates the home and ensures all parties’ satisfaction.
Collaborating with Energy Save was a rewarding and inspiring journey. While many constraints of the product often create a creative challenge, it will force us to think differently and explore ideas we might not have considered in a less constrained setting.
One of the key challenges was to identify the right balance between the needs of two distinct user groups: homeowners and professional installers. Our goal was to design a product that fits beautifully into a modern home environment while also being technically appealing, easy to install, and simple to maintain. We were able to meet the two different needs by integrating complex technical elements into a clean, minimal design.
Working with a young and ambitious company like Energy Save was especially exciting. Our mission was to help position them as a distinctive brand in the heat pump market by identifying their unique selling points and expressing them through a thoughtful, well-crafted product solution.